Psychology pioneer Solomon Asch conducted this famous elevator experiment back in 1962 Candid Camera episode titled “Face the Rear.” This is a classic example of how easily we can be influenced to change our behavior to fit in. There are three types of conformity according to Kelmans research. 1. Compliance - accepts influence because they hope to achieve a favourable reaction from another person or group. 2. Internalisation - This occurs 'when an individual accepts influence because the content
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Psychology pioneer Solomon Asch conducted this famous elevator ex…
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This classic video from Candid Camera illustrates the power of social conformity in an elevator. In this video, people (naive participants) copy the awkward wall-facing behavior of other people in the elevator (confederates of the TV show). Of course, these videos are just anecdotal evidence, so we should be a bit skeptical about how strong this effect really is. (How many people did *not* conform?) So here's an opportunity for replication: The next time that you enter an elevator with a group o
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