As evidenced by her recent SNL hosting gig, Carpenter is a known collaborator. For the campaign’s teaser, the brand presented Carpenter with multiple concepts. She ultimately chose the one featuring ...

Dove unveiled its third consecutive Big Game campaign, The Game Is Ours, to support its youth confidence initiatives. From banging athletic facility lockers to chanting on the flag football field, ...

Instead of the previous night’s Pro Bowl battle between Los Angeles Rams wide receiver Puka Nacua and Cincinnati Bengals quarterback Joe Burrow, Toyota’s game hosted 12-player pink and green teams.

Sun Pharma and Soleno Therapeutics are running print ads in Super Bowl LX’s programme. Though most eyes are focused on the pharma ads that will air during the broadcast of Super Bowl LX on Sunday, a ...

The creative partner at The 25s looks back on a 32-hour pitch, bad grades, good design and knowing when enough is enough. In Creative Minds, we ask APAC creatives a long list of questions, from ...

As OpenAI brings ads to ChatGPT, its popular competitor brings two cheeky spots from Mother to the Big Game, quashing any notion it will do the same. Nice choice! This is premium content. Sign in ...

Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music. Nice choice! This is premium ...

Apple’s latest Lunar New Year film, Glad I Met You, is a step in the brand’s efforts to fuse cultural storytelling with smartphone filmmaking. The 12-minute spot, shot entirely on the iPhone 17 Pro, ...

While not the pioneer of Search ads, Google has had a stronghold on intent-driven search for 25 years, with billions of queries a day on its venerable search engine results page, showing millions of ...

ChatGPT ads will spark a new battle for intent, but dislodging Google’s search dominance will take more than conversational AI.

Hyundai Motor Group’s marketing arm, Innocean, has renewed its global media mandate with Havas Media following an internal review. The remit spans automotive brands such as Hyundai, Kia and Genesis ...

Forrester reports that 81% of US B2C marketing executives plan to increase their use of principal media in 2026. This is a substantial uplift from the 47% of the Association of National Advertisers ...