Add Yahoo as a preferred source to see more of our stories on Google. This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing ...

Add Yahoo as a preferred source to see more of our stories on Google. NBA legend Grant Hill had several high-profile endorsements during his pro career. One of them inspired Fila’s next collaborative ...

To celebrate Marcha de Orgullo – Bueno Aires Pride – Sprite created a 1 and a half minute advertisement leading up to the event, which was last Saturday. The Coca-Cola Company-owned soda brand’s ...

Memphis rapper GloRilla is featured in a new Sprite ad campaign celebrating 50 years of hip-hop. The soft drink commercial, dubbed “Icon’s Delight,” features a mix of hip-hop figures from across the ...

The Heineken-owned beer brand updates its campaign for a digital-first era while betting that familiarity beats nostalgia. Sprite—which has been putting rappers in its ads since Kurtis Blow starred in ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 9 hours 42 min ago By E.J. Schultz - 12 hours 11 min ago By Jon Springer - 12 hours 42 min ago By Parker Herren - 14 ...

To launch Sprite Zero Sugar in mainland China, The Coca-Cola Company aimed to trick consumers by teasing a label that looks like their competitor's. The Zero Sugar has a different packaging to ...

Coca-Cola Co.'s Sprite is encouraging Facebook likes and increasing its social presence via a mobile campaign. The company is running mobile banner ads within TV Guide?s iPhone application. The ads ...

A beverage company has come under fire once again for an ad campaign that critics are calling misguided and sexist. This week, Coca-Cola Co. has been running digital ads for Sprite on JOE.ie, an Irish ...