SAP has formalized its approach to Customer Relationship Management (CRM) by consolidating upon recent acquisitions and integrating these functions into its existing stack of database and data ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP is taking more control: From the new Business Suite to the Business Data Cloud and the AI apps, everything is to be pre-configured in the cloud. With a new Business Suite in the cloud, in which ...

NZX-listed electricity ‘gentailer’ Contact Energy has completed a shift to cloud-based SAP S/4HANA ERP software and is now “reviewing its CRM [customer relationship management] options”. The company’s ...