In a certain light, the new logo for the Hartford Yard Goats looks a whole lot like a big pile of money. Last year, minor league baseball teams rang up merchandise sales of more than $60.3 million, an ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

The Tennessean visited nine stores in search of new and old Tennessee Titans merch following the rebrand. The results ...

Taylor Swift's team has responded to accusations that she stole the merchandise logo for her new album, "Folklore," from a Black designer. “Her Publicist’s Face Says It All”: People Are Appalled At ...

Now that the trailer for Avengers: Endgame is the most watched trailer in its first 24 hours, the marketers in the consumer products division at Walt Disney are probably licking their lips by now ...

Chick-fil-A lovers can now dress and outfit their homes accordingly. The chicken chain this week launched its first-ever merchandise collection, including an "I Heart Waffle Fries" hoodie for 60 bucks ...