More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study reported that 41% of 1,606 respondents stayed loyal to a brand because of its ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

Michaels has updated its loyalty program, revamping its two lowest tiers and adding a third tier for customers that spend at least $1,000 annually, the company announced Monday. All Michaels Rewards ...

Everyday convenience loyalty programs like Amazon Prime, Walmart+ and Starbucks Rewards are among the loyalty programs ...

Fast casual restaurants are seeing a boost in customers using loyalty programs through shifting economic behaviors. Flexibility, personalization, and surprise rewards are becoming central to how ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

Significant societal shifts, like the pandemic, have transformed shopping habits. Many of today’s consumer values have shifted towards sustainability and personalized experiences among others. If your ...