A 30-year professional shares the story that changed his approach to life insurance sales and a script to overcome the top objection. This week’s Stay Paid guest, Bill Thurman, is an author, an agency ...

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...

In the past, when salespeople were engaged at the beginning of the discovery stage, they took small steps into unknown territory with their customers. They had the opportunity to ask thoughtful ...

You're shopping for a new car and you're about to make a deal. It's the make, model and color you want. However, you're anxious and you're just not sure. Your anxiety exists on several levels: That's ...

Success often hinges on our ability to identify and overcome obstacles and objections in life and business. The line between the two can sometimes be blurred for many of us. However, understanding the ...

We continue this month with our “wrong sales training” series by addressing the concept of objections. Again, we would like to start with an exaggeration because even exaggerations have some semblance ...

Success in sales is not just about charisma or closing techniques—it’s about understanding the psychology of your customers and guiding them through a structured process. Build trust and listen ...

Objections in life insurance aren’t a dead end – they’re an opportunity to build lifelong client relationships OVERLAND PARK, KANSAS / ACCESS Newswire / January 6, 2026 / With a goal to provide life ...

When someone says, "Your price is too high,’" don’t flinch. Say: "That’s possible — if we’re not solving the right problem. Can I ask a quick question?" Then shift the conversation back to value. Most ...

Discover how to identify real objections versus smokescreens and learn how to transition objections into opportunities for trust and rapport. Master Objection Handling: Learn Sam Taggart’s proven ...