Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Leading up to—and sometimes in the aftermath of—every SEA sitting, we read the usual commentary on topics such as prestige schooling, parents’ anxiety projected onto students, and calls to reform ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

To Gen Alpha, it’s just culture. What’s often dismissed as brain rot is not random noise. It’s a recognisable pattern of content built on repetition, absurdity and rhythm, designed not to explain ...