At Cannes Lions 2026, Mark Abraham, BCG's global leader, marketing and sales, talked about how CMOs are in the "driver's seat ...
Publicis Sapient’s Teresa Barreira speaks on the need for CMOs to embrace fear while leveraging AI to unlock the human ...
To meet the moment, brand leaders need to answer two questions: Are my pages optimized for AI search? If not, what can I do? ...
Top marketers argue that embracing authenticity, moving fast, and creative risks are the only ways to survive in a fragmented ...
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term ...
The findings point to what Lippincott calls the "CMO Trust Trade-Off"—a dynamic in which CMOs prioritize short-term ...
In a new executive brief, "Stop Blaming Your Marketing Strategy. The Problem Is Your Data." Anura CEO Rich Kahn warns that AI ...
Business Insider's list of the most innovative CMOs spotlights marketers who are pushing brands into new territory and ...
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