The UK’s Publishers Association reported that book sales increased by 5% in 2021, thanks to BookTok. Nigel Newton, the CEO of Bloomsbury Publishing, attributed 220% of its business’ profit in 2021 to ...

Add Yahoo as a preferred source to see more of our stories on Google. There’s a new trend going around #BookTok, and it has a lot of people unexpectedly swooning. It’s called the “doorframe lean” ...

When adventure and morality collide, you get "The Lord of the Rings." When love and the Roaring Twenties meet, you get "The Great Gatsby." And when the world of books and TikTok come together, you get ...

This post was updated Jan. 11 at 8:44 p.m. Social media made reading cool again, but is BookTok enough to fight the literacy crisis? Viral TikTok trends have encouraged teens and young adults to pick ...

Growing up, I didn’t love books. Reading for fun seemed impossible. I would only read the books assigned in school, and even had to use Sparknotes to summarize the content I was reading. However, that ...

On TikTok, everything is in pursuit of an aesthetic, including the books you read. BookTok is a competitive space that gets a ton of views — the hashtag currently has 132.8 billion views and counting.

"The odds are just stacked against you. The algorithm is very specific about what types of books that it likes." Boston-based Senior Shopping Reporter, Samantha Mangino, is an e-reader expert. She's ...

When people all across the globe finally flip their calendars to 2026, it won’t just be the start of a brand new year. For creators on BookTok, the section of TikTok obsessed with everything in the ...

Purchases you make through our links may earn us and our publishing partners a commission. Are you a fan of those ASMR slime videos on TikTok? How about cooking videos? Mini stand-up comedy specials?

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. BookTok is revolutionizing summer reading, moving beyond traditional light fare to embrace ...